Week 7: Myer and Social Technologies

This week I will be choosing a company within the retail sector and discuss how they are using social technology and how they apple the McKinsey value levers in the business. 

Overview of Myer

Myer is Australia’s largest department of retail sector which has been known for over 100 years for fashion and style. Myer is owned by Andrew Robinson and sell various products such as menswear, womenswear, childrenswear, footwear, fragrance, cosmetics, furniture, toys, accessories and electrical goods. The main department of Myer is David Jones. Myer was founded in 1900 in Bendigo, Victoria, Australia and headquarters located in Melbourne, Victoria, Australia.    

  

Myer functional areas:

1.      Customer Services

2.      Social Commerce

3.      Marketing and Sales 

Using Social Technology

            Myer is using various social networking platforms to keep in touch with the customers such as, Facebook, Youtube, Instagram and Twitter. These are good choice of social networking platforms to attract the customers to the business. Most of people use at least one or two platform in their everyday life.   

            Myer has been able to reach up to 322,909 fans on their Facebook page, 74,766 followers on Instagram, 1,484 subscribers on Youtube and 75 followers on Twitter.  

     1.  Customer Services       

This is one of the examples from Exhibit 3; levers 8, “Provide customer care via social technologies”. Facebook, Twitter and Instagram are the excellent ways to provide customer services. Customers can give feedback on any product or anything else publicly on these social networking platform. This will give the Myer, a chance to respond the customer in the best way as possible to make the customer happy. In return this helps Myer to be more successful and offer consumers what they want.

     2.   Social Commerce

Second best thing about Myer is that it also provides the facility for customers to do online shopping where they can purchase their products and have those delivered to home. This example is according to the Exhibit 3; levers 7, “Social Commerce”. Myer post all the discount information and other deals on their social networking platforms and offering free shipping if the customers purchase certain amount of products.

     3.  Marketing and Sales

Finally, according to the Exhibit 3; lever 5, “Use social technologies for marketing communication/interaction”. This leads them to advertise their offers, own products and events on the Facebook, Twitter and Youtube. Myer uses Youtube to promote their events, beauty tips, new arrival of clothes.            

Conclusion

Myer has an understanding of their customer needs and how to connect with customers via social platform. This will leads to their success in the business and growth of the customers day by day.

References

Myer. (2013). Company profile. Retrieved from http://investor.myer.com.au/Investor-Centre/

Wikipedia. (2014). Myer. Retrieved from http://en.wikipedia.org/wiki/Myer