Week 5: Lamborghini and Wikis

This week's blog is about a business that uses a wiki or another type of social technology to improve their performance in some way. For this activity I chose to look at Lamborghini Company and how they implements wikis in their businesses. 

What is Wiki?

The term “wikiwiki” comes from Hawaiian background which means fast and also it helps users to collaborate with each other faster than any other tools. Here is the Wikipedia’s own definition of wikis. “Wiki is a web application which allows people to add, modify or delete content in collaboration with others” (Wikipedia, 2014). Even though there are many different wikis out there on the Internet, this has been the one of the most popular one out of all. 

Why Lamborghini does needs wikis?

The main reason is that Lamborghini has its business around the world and has a large number of employees. Lamborghini has launched a brand new e-commerce. According to Cartype (2014) this is the only website that has the ability where customers can purchase official Automobili Lamborghini brand merchandise from Collezion Automobili Lamborghini.

Social media as a tool

I think it has helped the Lamborghini Company in many different ways to develop their businesses. Wiki helps the company to record changes to their original website and to interact with the consumers rather than sending each one of them an email is easier for the company to make the businesses and build the relationship with the customers. For example, if someone wants to know more information about any product and have to wait for the headquarters of the company to reply them via email, this might take some time and they can even misplace you by sending an email since there are many others that they have to reply and keep in tough with. So by using a wiki, it has helped every single individual to keep up to date with the information that Wiki has provided and it has been helped the website much more and also all the information and changes are saved in one place which helps others to read and edit.    

References 

Cartype. (2014). Lamborghini launches a new e-commerce site. Retrieved from http://www.cartype.com/pages/5241/lamborghini_launches_a_new_e-commerce_site

Wikipedia. (2014). Wiki. Retrieved from http://en.wikipedia.org/wiki/Wiki